Wednesday, September 28, 2016

If you're an author, then you need to see your writing as a business, period

Most authors just want to write. They know that to sell books they have to put themselves out there and have a marketing plan. That means you need to see your writing as a business, especially if it's your career and if you're an indie author. However, even traditionally published authors know they can no longer rely on their publisher to give their book top-notch marketing. Unless you're raking in the big bucks, book marketing is really left up to you. So think of your writing as launching your own business, which brings me to this book.



Today I am excited to be featuring Felena Hanson and her new book. I launched my own business three years ago and I love supporting organisations and authors who help women fulfil their dreams. Be sure to read my interview with Felena and enter the giveaway to win a copy of the book!


Book Details:

Book Title: Flight Club: Rebel, Reinvent, and Thrive: How to Launch Your Dream Business by Felena Hanson
​Category: Adult nonfiction, 198 pages
Genre: Business
Publisher: Self-published
Release date: April 2016
Content Rating: PG + M (Book contains real life examples - infidelity)

Book Description:

Flight Club is a call to rebel, reinvent, and thrive! The book shares the journey of women who "leaned out" of corporate to launch their dream business.

Felena Hanson, founder of Hera Hub, shares her personal story and rise to entrepreneurship. The book also features the journeys of and advice from six courageous female entrepreneurs: Debby Eubank, Linda O'Keefe, Lorin Beller, Sara Clark-Williams, Deirdre Maloney, and MaryCay Durrant. Each shares an exercise to help you craft your flight path.

The final section of the book includes access to an online platform (www.StepsToStartup.com) which walks you through 17 foundational steps of launching a business. Book buyers will receive three months free access!

This book is for you if ...
  • You are tired of building someone else's dream
  • You want to pursue your passion as a career
  • You are over the corporate politics
  • You want more control of your time and life
  • You don't want to build your dream business alone!
Learn more at www.FlightClubBook.com and www.Facebook.com/FlightClubBook

Buy the Book : Amazon


Watch the Trailer:





My Interview with Felena Hanson

LCR: Welcome to Library of Clean Reads! If you were to describe your book in 20 words, what would you say?

FH: Flight Club is a call to women who feel “stuck” in their corporate job to “lean out” and launch their own business. The book is a combination of inspiration and guidance to help them take the leap!

LCR: How are women entrepreneurs different from men entrepreneurs? Or is there no difference?

FH: I truly believes that women, when given a chance, interact differently and are instinctively more collaborative in their approach to business. I felt it was important to create a space for female entrepreneurs that is not only beautiful, comfortable, and feminine, yet also very professional.

Women empowering women is more than just a theory. In a Kaufman Foundation study (“Are Successful Women Entrepreneurs Different from Men?” May 2010), women rated their professional and business networks as important contributors to success more highly than men did. It was also found that women especially benefit from other types of social support and encouragement beyond business.

Several of the identified gender differences in the study indicate that support and encouragement from key people can especially benefit women in their efforts to found successful companies. Many women feel more comfortable in a female-focused environment and typically get to a point of trust much quicker, especially in a safe, supportive environment like Hera Hub.

LCR: What is your ultimate goal in writing this book?

FH: My goal was to inspire more women to launch their own business. This can allow them to pursue their passions and be in the driver's seat as it relates to how and when they work.

LCR: What was the best advice you received when you launched your own business?
FH: My grandpa Hanson used to recite the Serenity Prayer, which basically says… "Don't worry about the things you do not control.” This has served me well to remember that, as it helps me stay focused on what I can achieve and not worry about the opinion of others.

LCR: Where do you see your business in 5 years from now?

I’m on a mission is to support over 20,000 women in the launch and growth of their business by 2020. I’m achieving this goal through our licensing expansion and the book. I believe what we're doing will continue to change the face of female entrepreneurship.


Meet the Author:



Felena is a long-time entrepreneur and marketing maven. Her latest venture, Hera Hub, is a spa-inspired shared workspace and community for female entrepreneurs. This as-needed, flexible work and meeting space provides a productive environment for growing businesses. Hera Hub members have access to a professional space to meet with clients and to connect and collaborate with like-minded business owners, thus giving them the support they need to be prosperous. The company has three locations in San Diego, one in Washington DC, and continues to grow nationally via a licensing model. Her goal is to support over 20,000 women in the launch and growth of their business by 2020. Felena and Hera Hub have been featured in Inc Magazine, the BBC News, Forbes, and the New York Times. She is a published author and international speaker. Her book, “Flight Club – Rebel, Reinvent, and Thrive: How to Launch Your Dream Business” is available on Amazon.

Connect with the author: Website ~ Twitter ~ Facebook ~ Instagram

Enter the Giveaway!


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